FloralDaily launches app

FloralDaily is launching an app as a new channel for following daily news in the floriculture industry. The mobile app makes the platform’s content easily accessible. “Wherever and whenever you want, and completely free of charge.”

Benefits of the new app include instant notifications for breaking news and daily editions, faster and easier navigation, optimized specifically for mobile, and seamless multi-publication access, making it simple to switch between FloralDaily and related FreshPublishers platforms. The mobile-optimized article layouts and image galleries ensure improved readability.

FloralDaily is the largest online news platform for the international floriculture industry. With more than 32.000 email newsletter subscribers, it plays a central role in the sector’s news landscape. Thanks to a globally active and present editorial team and strong links with international sister publications, the news service offers a global scope on market developments.

With the introduction of the app, the editorial team aims to provide an additional way to follow the news. The app consists of the same coverage as the website and newsletter and offers notifications when the latest edition is available. The photo reports and job offerings that FloralDaily is well known for are also easy accessible via the app.

The app is available for iPhone and Android.

The app also allows users to easily switch between the various platforms of FreshPublishers, the parent company behind FloralDaily, enabling access to all news from the international horticultural publications such as HortiDaily and VerticalFarmDaily. Publications from the interior website InteriorDaily are also included. “Connecting the fresh produce industry is at the core of our business, and it’s exciting to offer a new tool to do so.”

Like the FloralDaily website and newsletter, the new platform is free to use and, with its high visitor and readership numbers, offers an ideal way for companies to increase brand awareness in the sector through advertising.

Click here to download the app.