Festive demand boosts sales of flowers ahead of Spring Festival

With the approaching of China’s Spring Festival, the country’s annual holiday for family reunion, flower markets and traditional craft workshops across the country are entering their busiest season, driven by rising consumer demand for festive plants and decorative dragon lanterns.

At a flower market in Shanghai’s Qingpu District, more than 200 vendors operate businesses across an area of over 45 hectares. With more than a month to go before the holiday, potted flowering plants with longer blooming periods and easier maintenance are among the most popular. Imported varieties introduced this year have also proven popular.

“The colors of flowers on sale here are much richer than before. In previous years, the colors of flowers in supply were relatively limited. Now the plants are also easier to care for. The best sellers right now are pansies, violets and primroses,” said Zhang Chen, owner of a flower shop.

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