New Flower Love campaign puts growers in the spotlight

On Valentine’s Day, hundreds of thousands of Dutch people buy a bunch of flowers for someone they love. Flower growers feel that love too: every day, they are ready to grow the most beautiful flowers.

In the Flower Love campaign, which started on February 9, Royal FloraHolland is putting growers in the spotlight together with the Royal Association of Florists (VBW) and Plantion.

The campaign begins with a series of stories that show how much passion, care, and dedication go into a single bunch of flowers. Watch the video below featuring Arjan Smit of Smit Flowers. The tulip grower talks enthusiastically about his passion for tulips and what makes the flower so beautiful.

On Valentine’s Day, a life-size card will be placed at a location yet to be determined, with declarations of love from growers to their own flowers. Passers-by at this location will also receive a free flower.

After Valentine’s Day, the campaign will continue until Mother’s Day. The exact details for this day are not yet known. What is certain is that Royal FloraHolland want to convey a positive message about flowers in the coming period: with flowers, you pass on the love that starts with the growers.