LATAM Cargo transports 24,400 tons of flowers for Mother's Day

LATAM Group, through its cargo subsidiaries, closed the 2026 Mother’s Day season having transported 24,400 tons of flowers from South America. The result consolidates the company’s leadership for the fourth consecutive year in floral air cargo from the region, built on three pillars that the company has strengthened season after season: commercial foresight, capacity planning, and operational coordination.

Claudio Torres Faini, International Commercial Director for South America, LATAM Cargo, said: “The prior alignment between commercial and operational teams means that certainty is not ours alone: it belongs to the producer who knows their product will arrive on time and in optimal condition, and to the importer who can make commercial commitments backed by real capacity,”.

The operation was coordinated from three origin airports — Bogotá, Quito, and Medellín — encompassing more than 430 dedicated flights for the season. To sustain this standard, ground crew staffing more than doubled compared to a regular week, reinforcing ramp, warehouse, and supervisory teams across all three hubs.

Close collaboration with growers and exporters was critical. Having volume data available several days in advance made it possible to size the required resources at every point in the supply chain, from cargo receipt at the warehouse to the cut-off of each flight frequency, ensuring a best-in-class service standard.