Russian flower sector forum highlights import dependence

A round table on floriculture was held on the second day of the Greenhouse Industry 2026 forum. Artem Suvorov, a consultant at Strategy Partners, said the Russian flower market has been growing in recent years due to higher sales and a higher average price. In 2025, market growth in value terms is outpacing growth in volume, indicating premiumisation: consumers are buying fewer flowers but paying more for quality.

According to his presentation, 78% of flower consumption in Russia is covered by imports. At the same time, recent market growth has been driven mainly by the expansion of domestic production. Higher average spending per purchase and the growth of online sales remain key market trends. Domestic production of cut flowers is increasing, with premium rose varieties seen as the main import substitution segment. Imports continue to grow at a slower pace, while the structure of imports is shifting toward what the speaker described as friendly countries. Chrysanthemums were identified as the most promising segment due to their high price and import substitution potential. Potted flowers are also gaining popularity as an alternative to cut flowers, positioned as a longer-lasting gift rather than only a decorative product.

Natalia Davydenko, Director of the Agroinnovation Department at GK Venlo, spoke about new trends in automation and production technologies for flowers, including chrysanthemums, roses, gerberas and planting material. She said spray chrysanthemums are the most in-demand product in bouquet production due to their multiple inflorescences and decorative qualities. Key production technologies include climate control, photoperiod control, hydroponics and automation, including planting robots, automated harvesting and conveyor systems.

Vladimir Panin, a floriculture expert, said the Russian flower market is estimated to have grown by 9%-12% in 2025. Domestic production accounts for 20% of Russia’s cut flower market. The country has about 330 hectares of flower greenhouses, with more than 50% considered outdated. To reach 80% import substitution, 1,500 hectares of greenhouses would be needed. Russia currently produces around 100 million tulips, giving it a 50% market share in that segment. His presentation focused on growth points in the sector, with particular attention to tulip production.

Source: expertsouth.ru