Beauty Line announces expansion and launch of “Beauty Line Direct” at IFTEX 2026

Beauty Line, the Kenyan floral farm and subsidiary of the Danziger Group, will showcase its operational growth and officially launch its new supply program, Beauty Line Direct at the upcoming IFTEX exhibition.

With more than two decades of heritage in the Lake Naivasha region, Beauty Line currently operates over 100 hectares of open-field production, producing more than 100 million stems annually across over 50 varieties.

Beauty Line Direct is designed to offer customers a more direct, reliable, and transparent supply channel from the farm, supported by Beauty Line’s expanded production capabilities, operational expertise, and commitment to consistent quality. The launch of Beauty Line Direct represents the next step in strengthening long-term partnerships with customers worldwide.

© Beauty Line

Growing Forward: Beauty Line new expansion
At the heart of the farm’s evolution is the Beauty Line new initiative, representing a major investment in infrastructure, capacity, and future growth. The expansion includes 30 hectares of modern greenhouses designed for protected cultivation. This advanced production environment enables Beauty Line to broaden its portfolio with high-quality, consistent crops, including roses, SCOOP scabiosa, and chrysanthemums from Danziger’s latest assortment.

© Beauty Line

Meet the Team at IFTEX
Beauty Line has invited partners and exhibition visitors to experience its latest varieties and learn more about its expanded distribution solutions. The team will be available at Booth D2.17 to discuss how Beauty Line can support customers’ growth through its commitment to excellence, innovation, and reliability. Visitors are invited to meet the Beauty Line team and discover the vision behind the farm’s continued expansion.