KP Holland and HiBreeding present “The Future of Growing” during FlowerTrials

For the third consecutive year, KP Holland and HiBreeding will jointly present themselves at FlowerTrials at one location. Under the theme “The Future of Growing Together,” both companies will take visitors on a journey through their latest innovations and new varieties. Through this collaboration, the breeders combine their strengths to offer visitors an inspiring and attractive overall experience, once again raising the standard of the varieties and concepts on display to a higher level.

Pim van der Knaap, Commercial Director at KP Holland, says: “During FlowerTrials, visitors will get an exclusive glimpse into the future of growing, featuring an extensive presentation of varieties from the breeding programmes of KP Holland and HiBreeding. What can you expect? Around 20 novelties and more than 80 different varieties, with innovation, distinctiveness, and market potential taking centre stage. Through innovative colours, shapes, and applications, both companies demonstrate how we respond to the trends and developments shaping the horticultural sector of tomorrow. We will showcase this in a ‘Crafted Colourful Market,’ where every element contributes to one colourful and inspiring whole.”

Introduction new concepts
“Innovation is at the heart of this year’s FlowerTrials,” says Mike van Schie, Product Manager at HiBreeding. “Both KP Holland and HiBreeding are using this international event to launch a new, future-oriented concept. In doing so, we demonstrate how we continuously invest in product development, innovation, and creating a distinctive position in the market. We are keeping the exact details of these concepts under wraps for now, but visitors can look forward to two distinctive introductions that showcase what we stand for as companies.”

Curious about the joint presentation by KP Holland and HiBreeding? Then visit the location at Kasteelweg 16 in Naaldwijk from 9 to 12 June and let the team inspire and update you on the latest developments. “We look forward to welcoming you!”

For more information:
KP Holland
[email protected]
www.kpholland.nl