Final conversations and continued focus on innovation for Greentech Amsterdam Day 3

Day three of GreenTech Amsterdam shows a noticeably slower pace on the exhibition floor, creating space for exhibitors and visitors to have more in-depth discussions before the event concludes.

The international character of the event remains evident throughout the halls. This year’s exhibition welcomed 33 trade delegations, underlining GreenTech’s role as a global meeting place for the horticulture industry.

Innovation continues to take centre stage across the exhibition floor. TrolMaster Agro showcased its greenhouse control platform, highlighting a plug-and-play approach that enables growers to configure and manage systems without requiring specialist programming or engineering expertise.

Automation and labour-saving technologies also remained a key focus. Live demonstrations attracted visitors to machinery exhibitors, while conversations around AI, automation, labour efficiency and CO₂ management reflected many of the challenges currently facing greenhouse growers worldwide.

The positive atmosphere remains evident throughout the halls, with the YieldX team continuing to engage visitors and maintain high energy levels as the exhibition entered its final stretch.

Discussions around hydroponic production also continued, particularly focusing on opportunities and challenges in leafy greens cultivation.

While much of the attention on day three centres on networking and follow-up conversations, discussions from the previous day’s knowledge programme continued to resonate. Water management remained a talking point following the panel session, “Every Drop Counts – Water as a Controllable Asset,” which explored the growing importance of water availability, quality and reuse in greenhouse production.

The panel highlighted how increasing water scarcity and tightening regulations are driving growers to adopt more sophisticated collection, treatment and recirculation strategies. Technologies such as reverse osmosis, ultrafiltration and UV disinfection were discussed as tools to improve water quality and support safe reuse, while rainwater harvesting and storage were identified as critical components of long-term water security.

Keep an eye out for our photo report tomorrow!