Partnership to integrate GroSens rootzone data into Priva One

Grodan is partnering with Priva to integrate root zone data from GroSens sensors directly into Priva One. The integration will give growers direct access to accurate, sensor-level rootzone information inside Priva’s platform, supporting faster and more precise irrigation decisions.

By bringing GroSens data into Priva’s interface, growers can view substrate conditions alongside other greenhouse parameters without switching platforms, helping reduce reaction time and enabling more consistent irrigation strategies.

Supporting growers through open integration
“Growers bring exceptional skill and dedication to producing high-quality crops. They deserve the best combination of technologies that support them in this: reliable substrates, sensors and advanced control systems that work together,” said Gerben van der Lugt, Marketing & Solutions Director at Grodan. “That is why we are partnering with Priva, a recognised leader in horticultural automation. By bringing GroSens rootzone intelligence into the environment where growers manage climate and irrigation, we make it easier to act on insights and drive more resilient and sustainable growing.”

“This collaboration reflects Priva’s commitment to helping growers achieve predictable and sustainable cultivation results,” said Edo van Keulen, responsible for integration partnerships at Priva. “By integrating GroSens rootzone intelligence into Priva One, growers receive direct feedback from their substrate conditions within the same Priva environment they use to steer climate and irrigation. This supports well-informed decisions and contributes to more efficient and profitable crop management.”

Growers using Grodan substrates can activate the GroSens integration directly within Priva One, or get in touch with their Grodan account manager to get started. Early pilot users report that having GroSens data available directly inside Priva One simplifies daily workflows and supports quicker, confidence-backed irrigation adjustments.

This collaboration builds on Grodan’s GroSens API and the latest GroSens Suite updates, which introduce new irrigation-management capabilities such as improved irrigation scheduling and tools to turn rootzone insights into actionable irrigation adjustments.