Onings appointed sales partner for Biancheri Ranunculus in the Netherlands

Onings Holland has been appointed sales partner for the ranunculus assortment of Biancheri Creazioni in the Dutch market. The two family-owned companies have enjoyed a successful partnership for more than ten years in the United States, Canada and the United Kingdom. From the 2026 harvest season onwards, this collaboration will be extended to the Netherlands.

For Onings, the partnership broadens its product assortment. In addition, the supply of ranunculus tubers fits well within the company’s logistics planning between the tulip and lily seasons. Biancheri has chosen Onings because of its reliability, strong international network and extensive knowledge of the Dutch market.

Distinctive varieties
Based in Sanremo, Italy, Biancheri Creazioni is a breeder and producer of ranunculus and anemones. The company is internationally recognised for its innovative varieties and product lines, including Elegance, Cloni Success and Natura Moderna. Natura Moderna, a new generation of spray ranunculus, offers growers and florists a wide range of opportunities. Biancheri is also well known worldwide for its Mistral and Levante anemone series.

© Onings Holland

“We are looking forward to representing this assortment in the Netherlands,” says Nick van Zijl of Onings. “The quality, innovation and breeding behind these varieties fit perfectly with the needs of Dutch growers.”

For Biancheri, expanding the partnership is a natural next step: “Onings has a strong international presence and knows how to connect supply and demand. They understand the market, the product and have been closely involved in our breeding programme for many years. We are therefore confident that they are the right partner to represent our ranunculus in the Netherlands as well.”