Group of flower growers takes the lead in migrating connections to Floriday

A group of flower growers is taking the lead in the continued digitisation of the floriculture sector. The group of flower growers has jointly decided to play an active role in migrating existing direct virtual marketplace (VMP) connections to Floriday. From 23 September, a large group of buyers will begin the migration, meaning that from then on, electronic trading will happen via Floriday.

This step marks the growers’ conscious move towards a single, shared, future-proof way of working. This change means that many connections will no longer run over different routes, but can be managed centrally via Floriday for both growers and buyers. This makes the electronic trading process simpler, more transparent and easier to manage for all parties involved.

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Benefits for growers as well as buyers
For growers and buyers, this means that all connections will ultimately be managed through a single, central platform. This gives growers and buyers much greater control over settings and changes. This also ensures better standardisation of all the information exchanged, which in turn enables growers and buyers to improve their own processes. Finally, it is still possible to set up a personal connection between growers and buyers. The group aims to have the migration completed for the first group of buyers no later than 1 December.

Danny van Uffelen, Product Manager at Zentoo and a member of the Group of Leading Flower Growers: “As an industry, it is in our interest to collaborate electronically in a standardised way. By channelling connections through Floriday, we maintain the existing partnership between grower and buyer, whilst at the same time ensuring greater simplicity, a reduced administrative burden and a solid foundation for the future. Hence why we, together with several growers, are now taking the step to start working this way, via Floriday.”

Moving forward together
What sets this approach apart is that it is driven by the growers themselves. Buyers are kept informed at each stage by the growers, and are asked to actively switch their VMP connection. To ensure a smooth transition, both growers and buyers will get support from Floriday. In doing so, the growers and buyers involved are taking a joint step towards a single digital standard for the sector.

Participants in the Group of Leading Flower Growers
The group of flower growers behind this initiative consists of representatives from the following companies: Arcadia, Borst Bloembollen, Holstein Flowers, Moerman Lilium, Jac. Oudijk, Vicini Nursery, Together2Grow, Unicum Freesia and Zentoo. Together, these growers are leading the way in the wider adoption of Floriday within the floriculture sector.

Building the future together
With the migration process starting on 23 September, the sector is taking an important step towards a single, standard digital infrastructure. By working together, growers and buyers can benefit from simpler management of connections, greater transparency in processes and a stronger digital foundation for the future of the floriculture sector.