“It is one of the best varieties we have developed”

The family-owned breeding company Roses Forever is looking forward to the year’s first major trade fair, IPM Essen in Germany. “This year, we have a big surprise for our customers and partners – a Dark Pink Infinity. It is one of the best varieties we have developed since we introduced Infinity in 2012,” says rose breeder Rosa Eskelund, who leads the Danish breeding company.

© Roses Forever
The new Infinity Pink Surprise

© Roses Forever
Anders Eskelund with the very first Infinity: The White Infinity from 2012 (on the left) and the Yellow Infinity at IPM 2025 (on the right)

© Roses Forever
Left: Harley Eskelund with Princess of Infinity. Right: Rosa Eskelund with Yellow Infinity from 2023

“Infinity roses are a hit with growers”
“Infinity roses are very popular among the company’s partners and growers – and for good reason,” Rosa explains. “The production time is short, which both reduces the climate footprint and minimizes production risks. In addition, Infinity roses are easy to grow, have large flowers, and perform extremely well indoors.”

The plants are naturally compact with dark, glossy foliage. “Infinity is a well-known brand, and the pot roses in the series are always in high demand thanks to their excellent growing characteristics. The plants are naturally compact with dark, glossy foliage. Infinity is a well-known brand, and the pot roses in the series are always in high demand thanks to their excellent growing characteristics.”

© Roses Forever
Infinity roses indoor

© Roses Forever
Infinity roses outdoor

Princess of Infinity – A royal rose
Roses Forever’s worldwide bestseller is Princess of Infinity, a rose well known for its delicate pink color.

“In 2013, Queen Mary of Denmark named Princess of Infinity, which gave a huge boost to the Infinity concept. At that time, the series consisted of two varieties: the white Infinity from 2012 and Princess of Infinity from 2013. From that moment on, many customers began referring to Infinity as a true series rather than just a single variety.”

Since then, several new colors and varieties have been added to the Infinity series, including Queen of Infinity (salmon) and Yellow Infinity.

“Now, 14 years later, the Dark Pink Infinity is ready to join the series and take Infinity to the next level,” Rosa says.

IPM Essen
Roses Forever welcomes you to their stand at IPM Essen: stand 1.C.36

For more information:
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
[email protected]
www.roses-forever.com