Looking back on the Tulip Trade Event 2026

From March 18 to 20, the international tulip sector once again focused on the Tulip Trade Event. The seventh edition brought visitors from both the Netherlands and abroad together at the participating companies, where they were presented with a comprehensive overview of new varieties, ongoing trials, and developments in the market. Once again, the event confirmed its value as a meeting place for professionals in the tulip trade.

The official opening took place at Boots Flowerbulbs in Hem. Participants, business relations, and other invited guests gathered there to mark the start of three days centered around trends, innovation, and networking. In an informal setting, there was ample opportunity to catch up on market developments and discuss expectations for the coming and next season.

Strong start
During the Tulip Trade Event, visitors could plan their route along the participating companies: P. Aker, Boots Flowerbulbs, BOT Flowerbulbs, Haakman Flowerbulbs, Holland Bulb Market, P. Nelis & Zoon’s, Nord Lommerse, VWS Flowerbulbs, and Jan de Wit en Zonen. Each company presented its assortment and developments in its own way.

Tulips in bloom attract visitors
One of the strong aspects of the Tulip Trade Event remains that visitors can assess the tulips while they are actually in bloom. In the planted displays at the companies, international professionals gain a clear impression of the colors, shapes, and characteristics of the varieties. This makes the event a valuable complement to digital presentations.

© Tulip Trade Event

Next edition already planned for 2027
Visitor feedback was once again very positive. In particular, the opportunity to visit several companies in a short time and see tulips blooming under the same conditions is highly appreciated by many. The participants are therefore already looking ahead to the next edition, scheduled for March 17 to 19, 2027. This ensures that the Tulip Trade Event will once again serve as a regular meeting place for everyone involved in the international tulip trade.