Poinsettias celebrated at Poinsettia Awards 2024-25

The Poinsettia Awards 2024–2025, held at Royal FloraHolland in Naaldwijk, represented an opportunity for international poinsettia growers and breeders to meet, exchange insights, and showcase excellence.

© Lazzeri Genetica s.a.s.

Once again, this year, Lazzeri participated with its own genetics, confirming a long-standing and consistent presence at the event and achieving noteworthy results. Three Lazzeri varieties were awarded thanks to the work of two outstanding growers: Tim van Leeuwen, with Maestro Red and Superba Pink, and Gevers Plant, with the variety Alaska.

© Lazzeri Genetica s.a.s.

Maestro Red, a recently introduced variety, is already delivering excellent production and commercial results in markets beyond the Alps, confirming Lazzeri’s strong focus on developing genetics suitable for international contexts. Although Lazzeri is an Italian breeder, the company operates with a clear international market orientation.

© Lazzeri Genetica s.a.s.

Alaska continues to stand out over time, regularly winning in one of the categories thanks to its production versatility and high ornamental quality.

© Lazzeri Genetica s.a.s.

The day featured a comprehensive program, including visits to assortment comparisons and benchmarks, technical and market presentations by Royal FloraHolland, and the final award ceremony.

© Lazzeri Genetica s.a.s.