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A walk through the green trade, a chat here and there, and a good sandwich on the side, that’s the recipe behind Het Groene Podium, an in-house trade fair hosted at Kwekerij WestKaab in the Netherlands. Over three days, Carl Sales Support, Ad Sales Support, Growing Success, SurePlants, Green Sales & Promotion, and The Green Gentleman are presenting products from 90 growers across roughly 125 CC containers.

© Mirthe Walpot | FloralDaily.com
Ad van der Knaap of Ad Sales Support and Joey Stalman, The Green Gentleman, in conversation

The range on display is broad, given the number of growers involved, from large green potted plants and Christmas-themed ceramic cyclamen to skimmias and potted chrysanthemums. Several growers have also stopped by to see how their products are displayed, and reactions have been positive.

© Mirthe Walpot | FloralDaily.com
Fabian Noordermeer, Rob Batist and Peet van Luijk of Green Sales & Promotions

© Mirthe Walpot | FloralDaily.com
Tim Grootscholten of CarlSalesSupport

“Tuesday tends to be the quietest day, but turnout has already been solid,” says Fabian Noordermeer of Green Sales & Promotions. “Buyers can walk around at their own pace, see what’s on offer, and easily approach us if they want more information. It’s also ideal for growers that sales run through a single channel, since we can offer products from a large number of growers at once, which in turn helps growers reach new buyers.”

© Mirthe Walpot | FloralDaily.com
Rick Zuijdervliet and Anand Hanoeman of Growing Success

© Mirthe Walpot | FloralDaily.com
Edwin of Kwekerij WestKaab, Jack and Luuk of SurePlants and Gebr. van Velden

The fair runs through Thursday, September 3, at Kwekerij WestKaab. The next edition has also been confirmed: a winter edition will take place December 8–10 at GP Power Plants.

And another look at the exhibition floor:

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

© Mirthe Walpot | FloralDaily.com

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