A single connected ecosystem for the future of data-driven horticulture

At GreenTech Amsterdam 2026, Hoogendoorn will officially present Hoogendoorn 360°: an integrated ecosystem that brings together climate control, data analysis, AI, and Intelligent Algorithms into a single, connected way of working. This brings existing solutions, such as IIVO, LetsGrow.com, Intelligent Algorithms, and Intelligent Assistance, closer together both technically and strategically. The goal is to give growers and management teams greater insight, intelligence, and control over modern, complex greenhouse operations.

The international greenhouse horticulture sector is evolving at rapid speed and generating ever-increasing amounts of data. At the same time, crucial information is often still scattered across different systems for climate, cultivation, energy, and operations. Hoogendoorn 360° addresses this by bringing these components together within a single integrated ecosystem approach.

“The future of horticulture isn’t just about more data, but above all about making better decisions based on that data,” says Peter Hendriks, CEO of Hoogendoorn. “With Hoogendoorn 360°, we bring technology, AI, data, and cultivation expertise together in a single connected ecosystem, enabling customers to manage their entire operation more intelligently.”

Hoogendoorn 360° is not a new standalone software product, but the name for a way of working in which existing solutions collaborate more closely. Examples include integrations between LetsGrow.com, Intelligent Algorithms, and IIVO, combined with AI-driven support via Intelligent Assistance. In practice, this integrated approach is already showing promising results.

According to Gabriël van der Kruijk, director at LetsGrow.com, Hoogendoorn 360° marks an important next step in the sector’s digital development. “The sector is moving from separate dashboards and systems to a single integrated way of working,” says Van der Kruijk. “Hoogendoorn 360° is all about connecting technology, insights, and people, so that companies can steer both operational and strategic performance faster and more effectively.”