Bloomin’ Easy partners with Pacific Plug & Liner to expand perennial program

Bloomin’ Easy Plants, Inc. has partnered with Pacific Plug & Liner (PP&L) that will significantly expand the supply of Bloomin’ Easy perennials in North America. PP&L is recognized as a premier perennial input supplier, and is excited to join forces to bring top tier genetics to market through a brand focused on the most important emerging group of consumers, the young homeowner.

The partnership with Bloomin’ Easy extends to PP&L’s parent company Smith Gardens Inc., major supplier of finished perennials and hydrangeas to mass merchants in the Pacific Northwest.

“Bloomin’ Easy’s mission is to make gardening easier and more inviting for the next generation of homeowners and emerging gardeners,” says Bloomin’ Easy Plants, Inc. President, DeVonne Friesen. “Partnering with PP&L will make the product more available to growers and consumers which will benefit everyone in the Bloomin’ Easy supply chain.”

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“Our recent experience at CAST highlighted the strong interest from broker companies in our new, differentiated perennial and shrub genetics,” says Friesen. “It confirmed we need a major player like PP&L on our team to keep up with the demand for Bloomin’ Easy perennials.”

“PP&L is all about bringing the best and exciting genetics to market, and we see Bloomin’ Easy as a great additional vehicle for doing that,” says PP&L GM, Phil Nienaber. “There is a lot of Bloomin’ Easy momentum and we see our partnership helping bring the brand to another level.”

Bloomin’ Easy Plants, Inc. partners with top breeders across the globe to introduce and market new and improved low-maintenance genetics in North America. Paired with innovative support tools such as the Bloomin’ Easy Care+ App with seasonal Care Reminders, augmented reality, and AI green thumb, Miss Digs, Bloomin’ Easy makes gardening experiences better for young homeowners that seek to Plant, Water, Relax.