Danziger strengthens its local presence in the Netherlands and Scandinavia

As part of its continued growth in Europe, Danziger is strengthening its local sales presence with the appointment of Lars Winters as Sales Manager Netherlands & Scandinavia.

Based in the Netherlands, Lars will support growers, customers, and strategic partners across the region, helping Danziger provide closer, more direct, and more market-specific service. With this new appointment, Danziger continues to invest in stronger local relationships, professional support, and closer communication throughout Europe.

Lars brings valuable experience in sales, account management, and international horticulture markets, with previous responsibility for markets across Eastern Europe, the Caucasus, and Central Asia. He holds a degree in marketing/Commercial Economics, specializing in Business economics, from the Amsterdam University of Applied Sciences.

© Danziger

“Having Lars based in the Netherlands allows us to be even closer to our customers in this important region,” says Amir Dor, Director of Sales, Annuals & Perennials at Danziger. “His sales experience, market knowledge, and customer-oriented approach will help us continue to strengthen our relationships and provide professional support tailored to local needs.”

“Our growth in the European market is rooted first and foremost in the success of our strategic partners,” adds Amir Dor. “Lars’s presence in the region will enhance our ability to work closely alongside our local growers and partners, providing them with rapid, hands-on professional support and the marketing tools needed to grow our businesses together.”

Customers and partners will have the opportunity to meet Lars in person at Flower Trials 2026, where he will join Danziger’s global team to welcome visitors and present the company’s latest annuals and perennials assortment. The event will offer a first-hand look at Danziger’s new introductions, expanded series, fresh colors, marketing concepts, and proven varieties selected to support growers and inspire the season ahead.

Danziger invites customers and partners to visit its Flower Trials 2026 display, meet Lars and the global team, and discover the varieties, colors, and solutions designed to support the season ahead.