Dutch Flower Awards 2026 nominees announced

During the RFH Trade Fair, Dutch Flower Group (DFG) will once again put its growers in the spotlight with the presentation of the Dutch Flower Awards. This year, the focus is on a new generation of growers: entrepreneurs who are building the future of their businesses and our sector with energy, courage and ambition.

The theme of the Dutch Flower Awards 2026 is ‘Next Generation Growers’. With this theme, DFG puts growers in the spotlight who seize opportunities and keep innovating. DFG wants to give this new generation greater visibility and support.

© Dutch Flower GroupThe winners of the Dutch Flower Awards 2025 on stage with DFG.

The nominees were put forward by DFG companies. From the large number of entries, eight nominations were selected, representing growers who most convincingly embody the ‘Next Generation Growers’ theme. The jury consists of Jan van Dam (CEO) and Marcel Zandvliet (CMO | CSO) of Dutch Flower Group. The awards will be presented in three categories: Flowers, Plants and Foreign Suppliers.

This year’s nominees by category are as follows. In the Flowers category: Hoogenboom Alstroemeria, represented by Anouk Hoogenboom and Daan Hoogenboom; LS Santini, represented by Juliska van der Breggen-Hofman, Leon Hofman and Twan Hofman; and Villa Gerbera, represented by Mike Zuidgeest and Dean Zuidgeest. In the Plants category: Gebr. Nederpel Potplanten, represented by Iris Nederpel, Chris de Bakker and René de Bakker; Highlands Potplants, represented by Nick Duijvestijn and Mark van der Voort; and Plantanious, represented by Joost Jansen and Freek Jansen. In the Foreign Suppliers category: Gartenbau Klein from Germany, represented by Sebastian Klein and Christoph Klein; and Semperflora from South Africa, represented by Corné Slootweg.

The winners will be announced during the RFH Trade Fair in Aalsmeer on Wednesday, 4 November at 3.00 PM at the Dutch Flower Group stand (2.5).