Helping growers improve their crop with shading agents

It’s the month June, which means lots of sunlight. Growers try to control sunlight by adding shading agents on their greenhouse. White Circle supplies these kinds of shading agents, with the help of June T&C, a trading and consultancy firm.

Unlike traditional distributors or dealers, June does not purchase or resell products. Instead, the company focuses on connecting manufacturers, technology providers and growers through its extensive international network. White Circle, The Dutch company specialized in biobased shading solutions for greenhouse cultivation, makes use of this. June sees a growing demand for sustainable products that help growers manage climate challenges while maintaining crop quality.

“White Circle’s biobased shading agents combine affordability, quality and sustainability. This fits perfectly with what we aim to do at June; support growers in using sustainable products that help them improve their crop, in this case by protecting their crop from the sun and high temperatures,” says Julien Boijmans. He founded June T&C, together with Nedeljko Bašić and Atrium Agri.

Operating across markets ranging from the United States and Mexico to Finland and other horticultural regions, June positions itself as an intermediary that helps companies find suitable partners and technologies while providing strategic and technical support throughout the process.

The company’s network-driven approach has also made it a valuable partner for emerging businesses and start-ups looking to enter new markets. By facilitating introductions, identifying commercial opportunities and supporting market development, June helps innovative suppliers gain access to growers, distributors and industry stakeholders worldwide.

One example is the collaboration with White Circle. The partnership is built on personal relationships and a shared understanding of growers’ needs, according to June. “At June, we believe that people do business with people to find the right product for their crop. Richard Hagedoorn embodies this vision perfectly. He is able to understand the grower’s situation and offer the correct product under the right conditions to help the customer improve the quality of their crop.”

The collaboration is already generating interest ahead of GreenTech Amsterdam, where White Circle’s Richard is scheduled to meet with a number of potential customers and distribution partners introduced through June’s network.

As June continues to expand internationally, the company aims to further strengthen connections between technology developers, manufacturers and growers, helping the horticultural sector accelerate innovation and adopt sustainable cultivation practices across global markets.