It marks a pivotal step in how we serve the European market

For the first time, Danziger will present a dedicated retail-focused showcase at the Dutch Spring Trials, Week 18.

“This debut is not just another event for Danziger – it marks a pivotal step in how we serve the European market. We’ve identified a growing need for a new kind of dialogue- one that brings together the evolving needs of retailers and the solutions provided by a breeder. That’s why, in partnership with Imperial Plants, we’re excited to introduce tailored retail solutions, focusing on practical ideas and direct collaboration between retailers and us,” says Amir Dor, Director of Sales, Annuals & Perennials.

© DanzigerAmazonas Plum Cockatoo

While some of these solutions and varieties will also be visible at the Flower Trials, the Dutch Spring Trials event will focus on a highly professional retail display and personal one-on-one meetings scheduled throughout Week 18. Here, you’ll see retail-ready concepts come to life: plants will be displayed in 12 cm pots, presented as they would appear in store, either arranged on grower tables or displayed on trollies. This professional display allows you to evaluate the real performance of the varieties in a retail-ready stage. Danziger has also developed creative retail solutions and full concepts, designed to spark new ideas for stores and outlets across Europe.

© DanzigerAmazonas Pink Macaw

An example of these retail-focused conversations is the presentation of Amazonas Petunia. At first glance, Amazonas may look like another petunia, but it is distinguished by a unique, eye-catching appearance, exceptionally strong genetics, and outstanding shelf life at retail. Danziger pairs these advantages with professional retail display solutions, ensuring that growers’ point-of-sale not only looks inviting but actively drives sales and increases turnover. The company will also showcase its Durabella combination program – a continuously evolving program developed jointly by their teams in the US and Europe, tailored to local market tastes and designed to create the perfect blend of varieties. Durabella is built to answer practical needs from the field, with thoughtfully curated combinations, all carefully selected and tested for strong performance in stunning displays with longer-lasting appeal for the consumer.

© DanzigerAmazonas Energy

“Our partnership with Imperial makes this focused display possible. We understand that retailers today expect more than just great genetics-they’re looking for complete, ready-to-market solutions, and we’re here to deliver just that,” says Amir Dor. “This new format lets us have real conversations about what matters in-store, provide fresh ideas, and work one-on-one to support our partners’ success.”