New digital home for the world of Alexandra Farms

Alexandra Farms has launched a redesigned website intended to make it easier to explore its garden rose varieties, learn about their care, and access related resources.

For more than 20 years, Alexandra Farms has grown garden roses in the Colombian Andes and distributed them to designers, wholesalers, retailers and consumers internationally. The company redesigned its website to reflect the growth of its product range and customer base.

The new website consolidates information about the company’s flowers, history, resources, sustainability practices, and the people involved in the business.

Discover flowers in a new way
The website includes a redesigned variety catalog. Visitors can search the company’s collections by collection, product type, color, bloom form, bloom size, fragrance, exclusivity and awards.

A clearer path from the farm to your hands
The website includes a “How to Buy” section with information organized for different types of visitors, including florists, designers, event planners, retailers, wholesalers, importers, individuals planning their own events, and consumers. Each section explains how the company’s flowers move through the supply chain and how to source specific varieties.

More knowledge, more resources
The website provides care-and-handling information for different flower types, including guidance on processing garden roses, dahlias and accent flowers, covering preparation, hydration, temperature, and development.

The “Guides & Downloads” section contains educational materials and other resources in a single location.

Rose knowledge to the test
The website includes a Garden Rose Variety Quiz, an interactive feature in which users attempt to identify garden rose varieties from photographs taken at the farm. The quiz consists of ten questions, each with four possible answers, and includes a leaderboard of scores.

The homepage links to the company’s news, featured varieties, testimonials from floral designers, information about the farm, and its history.

Welcome to a new digital home
Alexandra Farms’ flowers are hand-grown and processed at the farm. The website provides visitors with access to information about the company’s collections, educational resources, and background on the farm and its operations.