New Financial Director announced by The Floral Connection

As of 14 September 2026, Liselot Olivier-van Berkum will join The Floral Connection (TFC), part of Dutch Flower Group (DFG), as financial director. Together with Frances Franken, managing director, she will form the new executive team.

With experience in financial and business control at organizations including G-Star RAW and Blokker, Liselot has developed strong expertise in financial management. Over the past five years, she has worked as an interim manager, supporting companies including PLUS and Rituals in professionalizing their financial processes and strengthening data-driven decision-making.

Liselot Olivier-van Berkum: “I look forward to my role at TFC and working with Frances and the team. The international dynamics of the business really appeal to me. In this role, I look forward to contributing to TFC’s growth by helping to build a future-proof finance organization.”

© Dutch Flower GroupLiselot Olivier-van Berkum

Frances Franken, managing director at TFC: “I am pleased to welcome Liselot to our team. Her retail experience will be of great value to our organisation. I would also like to thank interim manager Joep Oirbans for his support over the past period.”