New flower gaining momentum in Colombia

Standing out in a trial is one thing. Being selected for commercial production is another.

During Danziger’s recent Colombia Open Days, Amor Fancy repeatedly caught growers’ attention. Now, that interest is moving beyond the trial greenhouse. Several growers have already selected the variety for commercial production, while Amor Fancy is already reaching florists in the market.

What makes Fancy… Fancy?
At first glance, it is the color. Amor Fancy combines deep, vibrant purple petals with a fresh green center, creating a strong contrast that gives the flower an immediate presence.

But the impact comes from more than color.

Its large, voluminous daisy-shaped flowers, rounded petals and abundant flowering create a full, rich appearance on the stem. With more than seven flowers per stem, Amor Fancy delivers volume while maintaining an elegant and balanced look.

© Danziger

The result is a chrysanthemum with a strong, premium presence, one that brings color, volume and distinction to a bouquet.

From first impression to commercial choice
For growers, however, visual impact is only part of the equation.

Amor Fancy combines its distinctive visual character with commercial performance, including cold tolerance, strong inflorescence structure and a vase life of 17–18 days.

That combination may help explain why interest in the variety has moved quickly from observation to selection.

The Colombia Open Days allowed growers to evaluate varieties side by side under local conditions. For Amor Fancy, that evaluation is already translating into commercial production and market availability.