Our sector is stable, and this trade fair has shown that there are more visitors

Iberflora and Eurobrico closed their joint edition yesterday with a business-focused balance. With the final day’s figures still to be confirmed, both trade fairs have already recorded a 5% increase in visitors compared with the previous edition, with the simultaneous celebration of the two events playing an important role in this growth. But beyond the overall figure, exhibitors are highlighting another key development: the arrival of new buyers and the opening of new business contacts, both nationally and internationally.

Raúl Ferrer, president of Iberflora and managing director of Orvifrusa, has also highlighted the evolution of professional attendance: “Our sector is stable, and this trade fair has shown that there are more visitors.”

© Iberflora

New buyers and business opportunities
Over the past three days, the halls of Feria Valencia have brought together professional buyers from different parts of Spain and 40 international markets. According to exhibitors themselves, this attendance has translated into new contacts and, in some cases, directly into orders.

This is the case of Viveros Bermejos, whose owner, Magdalena Martínez, describes the response as “very positive”. The company has welcomed both regular customers and numerous potential buyers, with particular emphasis on having secured orders from new customers. The company leaves the trade fair “very satisfied” with the outcome.

Exhibitors at Eurobrico have also highlighted the response from buyers and the interest generated by the new products and solutions presented. “The buyer’s attitude has been positive, with a strong interest in discovering our new products and establishing new business relationships,” says Davinia Marcos, from Faura’s Sales Department, who also confirms the company’s commitment to the next joint edition of Eurobrico and Iberflora.

© Iberflora

Bringing the two trade fairs together broadens their reach
For Máximo Solaz, director of Iberflora and Eurobrico, one of the key factors behind the results is precisely the joint celebration of the two events. “The synergies between the two trade fairs are highly beneficial,” he says, noting that bringing the two events together has helped broaden the reach of the event and create new opportunities for participating companies.

© Iberflora

This strategy has been reinforced by a specific buyer recruitment campaign developed by Feria Valencia, with the collaboration of Cámara Valencia and Ivace, which has helped attract new professional profiles and contributed to the increase in buyers visiting both trade fairs.

“Our assessment of the trade fair is positive. We have been able to see the strong presence of professional visitors and buyers from the sector. The response from professionals shows that Eurobrico has the capacity to continue growing and fulfil its full potential. We continue to believe that Eurobrico is a necessary trade fair for the sector,” says Guillermo Leal, head of BricoCentro.

More than 400 brands and buyers from 40 markets
The joint event brought together more than 400 brands across an exhibition area of more than 40,000 square metres, with an offering that connects the green sector, gardening and landscaping with DIY and home improvement.

© Iberflora

The international dimension has also gained importance in this edition, with buyers from 40 markets, while the domestic market was represented by professionals travelling from different parts of Spain.

The final visitor figure will be confirmed once the last day has concluded, but the provisional 5% increase confirms higher attendance compared with the previous edition. For participating companies, the results are also measured in terms of business: more new buyers, new contacts and orders, allowing the edition to close with a positive assessment.