Royal FloraHolland management provides Summer update

In this update, Royal FloraHolland CEO, Pieter Bootsma, together with CFO, David van Mechelen, look back on the past period and look ahead on behalf of the management team at Royal FloraHolland.

© Royal FloraHolland

Tanno Massar, spokesperson for Royal FloraHolland, talks to Pieter Bootsma and David van Mechelen about current developments within Royal FloraHolland and the floriculture sector. They look back at key issues from the past period, including the new pricing model, Auctioning via Floriday, the closure of Eelde and the impact of the proposed VAT increase on flowers and plants.

They also look ahead to international developments, further digitization, logistical improvements and other topics on the agenda for the coming period.