The Hebe Kiwi series combines vibrant colors, strong performance, and high disease tolerance

Queen Genetics continues to develop genetics that combine strong performance with consumer appeal. Through extensive breeding and testing, the company focuses on creating varieties that deliver value throughout the entire supply chain, from production to retail and the end consumer.

The vibrant Hebe Kiwi series
The Hebe Kiwi series from Queen Genetics combines vibrant colors, strong performance, high tolerance for disease and weather changes and excellent longevity in one versatile outdoor assortment. The assortment consists of various curated varieties available in several attractive color groups. Each variety has been carefully selected for its striking appearance, healthy growth, and reliable performance throughout the supply chain.

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Getting an insight into the exciting breeding work
In a new video, Hugo Schoenmaker from Queen Genetics shares insights into the breeding and development of Queen Hebe Kiwi. Filmed at the test site at Queen, the video provides an overview of the current assortment while also offering a glimpse into the exciting pipeline ahead. It highlights upcoming varieties and showcases how Queen Genetics continuously develops and refines its assortment through extensive breeding and trial. Watch the video here.

“We are selecting on flower size, leaf size and of course most important the shelf life and the longevity of the flowers […] They are very compact growing. They are branching easier. That means we have to use less PGR in the field,” Hugo Schoenmaker explains.

Five benefits of Hebe Kiwi
The series offers robust and healthy plants with good tolerance to outdoor conditions, including light frost, along with long-lasting flowering from summer until early winter. It is attractive to bees and butterflies, offers versatile applications for patios, terraces, containers, and garden beds, and is available in a broad palette of eye-catching colors.

The Hebe Kiwi series is especially valued for its long flowering season, producing colorful flower spikes from summer until early winter. The varieties are robust, tolerant of outdoor conditions, and remain attractive for a prolonged period, making them suitable for garden centers and consumers alike.

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Another strength of the series is its appeal to pollinators. The flowers attract bees and butterflies, supporting the growing demand for plants that contribute to biodiversity while maintaining strong visual impact.

Testing and evaluation
All varieties from Queen Genetics undergo extensive testing and evaluation before commercial introduction. The breeding program focuses on uniformity, strong growth, environmental tolerance, and reliable performance for professional growers.

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With its vibrant colors, pollinator-friendly flowers and easy-care nature, Hebe Kiwi aims to meet the increasing demand for attractive outdoor plants that deliver value.