The Magical Express and trailer create a truly magical in-store experience

During FlowerTrials®, taking place from June 9–12, Magical Hydrangea will unveil a new addition at Kolster in Boskoop: for the very first time, the Magical Express will be showcased together with a specially designed trailer.

Over the past few years, the charming Piaggio Ape branded in Magical Hydrangea style has grown into a striking promotional feature on the retail floor. Now, with the addition of a custom-built trailer, retailers have even more opportunities to create impact and inspire consumers.

The Magical Express has become a true eye-catcher in garden centers and retail displays. The stylish Italian Piaggio instantly creates atmosphere, inspiration, and engagement around Magical Hydrangea’s indoor and outdoor hydrangeas. Retail data shows that the use of the Magical Express results in an average sales increase of 33.6%.

© Magical Hydrangea

With the introduction of the new trailer, display capacity is significantly expanded, creating even more space for inspiring product presentations. The concept is particularly suitable for larger retail environments and eye-catching seasonal displays.

“The Magical Express and trailer create a truly magical in-store experience. Perfect for showcasing both our indoor and outdoor Magical hydrangeas,” Marleen van Arendonk account Manager, Magical Hydrangea.

During FlowerTrials, visitors will have the opportunity to admire the Magical Express with trailer in full glory for the very first time at Kolster in Boskoop. The presentation demonstrates how storytelling, atmosphere, and strong visual merchandising can contribute to increased shopper attention and higher sales on the retail floor.

Visitors are warmly invited to discover inspiration for retail presentation, concept merchandising, and the power of Magical Hydrangea in the retail environment.