White rose Snowstorm+ receives Premium Wedding Quality label

The white rose Snowstorm+ is receiving its own Premium Wedding Quality label. With this introduction, Rift Valley Roses is positioning itself as a specialist supplier for the international bridal market. The new concept combines exclusive selection, recognizable branding, and targeted support for wedding professionals.

Snowstorm+ is renowned for its elegant appearance, large flower heads, long vase life, and nearly thornless stems. These characteristics make the rose especially popular within the bridal segment, luxury events, and high-end floral design.

© Dümmen Orange

Exclusively selected for wedding professionals
For the Premium Wedding Quality label, Rift Valley Roses selects only the finest Snowstorm+ stems from young crops, in lengths ranging from 60 to 80 centimeters. This selection has been specially developed for florists, wedding designers, and event professionals operating in the premium market segment.

The concept features a distinctive premium identity, recognizable by an exclusive Premium Wedding Quality logo, distinctive packaging, and targeted PR support, including activities in f.e. Germany. This creates a clear distinction between regular Snowstorm+ roses and the specially selected wedding collection from Rift Valley Roses.

“With Premium Wedding Quality, we want to give wedding professionals the confidence that they are working with carefully selected Snowstorm+ roses that perfectly meet the high-quality standards of the bridal segment,” says Rift Valley Roses.

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Strong, elegant, and reliable
Premium Wedding Quality Snowstorm+ combines elegance with strength. The rose maintains its shape and freshness for an extended period, even during long events and at warm wedding venues. This makes it ideal for bridal bouquets, table arrangements, and luxury floral creations.

Florist Tino Hoogterp of Blumenhaus am Hofgarten in Düsseldorf worked with Snowstorm+ for several days during an extensive wedding photoshoot and was impressed by the strength and flexibility of the rose. According to him, the possibilities for the popular “flexing” technique within bridal floristry are particularly outstanding.

Sustainable production in Kenya
In addition to quality, Rift Valley Roses continuously invests in sustainable production and improving the living environment for employees and the surrounding community. The nursery in Kenya operates with solar energy, advanced water management systems, and extensive recycling programs.

© Dümmen Orange

Two solar energy systems together provide approximately 60% of the company’s electricity needs and contribute significantly to reducing CO₂ emissions. Rainwater is also collected for efficient irrigation, while organic waste streams are composted or used for biogas production.

With the introduction of Premium Wedding Quality, Rift Valley Roses reinforces its ambition to deliver high-quality and sustainable roses for the international bridal market. The Snowstorm+ Premium Wedding Quality packaging from Rift Valley Roses is available through Fresco Flowers.

Snowstorm+ is a variety bred by Dümmen Orange.